
Overview
Step into the future of design with AI in Creative Direction, a hands-on diploma program built for designers, marketers, and creative professionals. This course bridges creativity with technology—equipping you with the tools, strategies, and mindset needed to lead bold campaigns powered by artificial intelligence.
Led by Yasser Abdellatif, a Creative Director with 15+ years in branding and visual storytelling, you’ll master tools like Midjourney, Adobe Firefly, Runway ML, and more. You’ll complete 7 real-world projects and walk away with a portfolio-ready campaign, all guided by expert mentorship.
Course Topics
Redesigning Creativity: How AI Is Transforming Art Direction and Branding
Topics Overview:
In today’s rapidly evolving creative landscape, artificial intelligence isn’t replacing creatives — it’s empowering them. This session dives deep into how AI is revolutionizing the way we approach art direction, brand storytelling, and campaign design.
The sessions explores:
1. How AI tools like Midjourney, Adobe Firefly, and Runway ML are reshaping visual design
2. The shift from traditional creative workflows to AI-assisted ideation and execution
3. Real-world examples of campaigns enhanced by data-driven insights and generative visuals
4. How creatives can use AI not just for efficiency, but for bold, strategic innovation
5. The role of designers as creative leaders in a tech-integrated world
Whether you’re: designer, brand strategist, marketer or freelancer, this topic equips you with the vision and skills to stay ahead — and lead the future of creative direction.
Focused Information
🎯 Topic: Redesigning Creativity with AI
This session shows how AI is changing the game for creatives. You’ll learn how tools like Midjourney and Adobe Firefly help turn ideas into eye-catching visuals faster and smarter.
💡 What you’ll explore:
1. How AI helps create cool designs and strong brand stories
2. Easy ways to use AI in your daily creative work
3. Real examples of campaigns made better with AI
4. How to lead creative projects with confidence using new tech
5. Tips to build a portfolio that stands out
This isn’t about replacing creativity — it’s about leveling it up.
What’s in it for you?
✔ Learn how to use AI tools like Midjourney & Firefly to make better designs
✔ Get real tips to boost your creativity and speed
✔ Work on actual projects you can add to your portfolio
✔ Understand how to turn AI into your creative partner, not your competitor
✔ Build confidence to lead in today’s fast-changing creative world
✔ Learn from an expert with 15+ years in branding and campaigns
✔ Get a certified diploma and a chance to be recommended for jobs
Key Details:
Date: 29 Apr - 30 Jun 2026
Format: Online
Accreditations: ACTD
Num. of Workshops: 8
Experienced Instructors
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