Performance Marketing Workshop By Yasser Ghallab

Performance Marketing Diploma  :

Instructor: Mr. Yasser Ghallab
Duration: 32 Hours
Schedule: 2 sessions/week – Mondays & Wednesdays at 7:00 PM (Egypt Time)
Format: Live Online | Real Projects | Certificate of Completion

Event Description :

Master the science of data-driven marketing with one of the region’s top experts, Mr. Yasser Ghallab. This diploma dives deep into the full funnel of performance marketing, blending strategy and execution across digital channels. You’ll learn how to build impactful campaigns, analyze results, optimize ROI, and scale growth using Yasser’s proven 8-Step Framework and real-world cases like Otlob.

This results-driven diploma designed to teach you how to plan, launch, and scale high-converting marketing campaigns. Led by performance marketing expert Yasser Ghallab, this program delivers hands-on training in KPIs, funnels, ad platforms, CRM, A/B testing and full-funnel optimization using real-world tools and live case studies.

By the end of the program, you'll be equipped to run, measure, and optimize performance marketing campaigns with confidence — whether you’re a freelancer, marketer, business owner or aspiring growth specialist.

Performance Marketing Diploma – High Focus Topics :

1. Performance Marketing Foundations

     What it is, who uses it, and how it differs from traditional marketing.

2. KPIs & Analytics
     Setting goals, tracking metrics, and reading dashboards.

3. YG’s 8-Step Strategy Framework
     A step-by-step system for building performance campaigns.

4. Customer Persona & Funnel Design
     Understanding audiences, mapping user journeys, and creating conversion funnels.

5. Ad Campaign Execution
     Media buying, A/B testing, ad components, audience targeting, and remarketing.

6. CRM & Data-Driven Strategy
     Using CRM tools and data to drive retention and growth.

7. Platform Tools & Channels
     Facebook, Google, TikTok, shopping ads, and performance marketing tools.

8. Growth & Optimization
     Growth hacking techniques, ad optimization, and final implementation checklist.

Program Agenda – Performance Marketing Diploma :

Duration: 32 Hours
Schedule: Mondays & Wednesdays, 7:00 PM (Egypt Time)
Format: Live Online | 8 Weeks | Real Projects

Week 1

• Session 1: Introduction to Performance Marketing – key definitions, growth potential, and who can benefit
• Session 2: Setting KPIs, understanding goal-based marketing, and navigating dashboards

Week 2

• Session 3: Share of Mind, Heart, and Pocket – building brand impact through performance
• Session 4: Media Buying vs. Performance Marketing + essential terminologies and attribution models

Week 3

• Session 5: YG’s 8-Step Framework – a full strategy development system
• Session 6: Real-life case study breakdown (Otlob) and customer persona development

Week 4

• Session 7: User journey mapping and building high-converting funnels
• Session 8: A/B testing techniques and performance optimization fundamentals

Week 5

• Session 9: CRM strategies and data integration for retention
• Session 10: Remarketing tactics and campaign sequencing

Week 6

• Session 11: Tools of performance marketing – platforms, analytics, and tracking
• Session 12: Platform deep dive: Facebook, TikTok, Google Shopping Ads

Week 7

• Session 13: Channel selection and crafting a data-driven marketing strategy
• Session 14: Growth hacking vs. performance marketing – strategies for scale

Week 8

• Session 15: Ad optimization, budget control, and funnel refinement
• Session 16: Final implementation checklist, project review, and live feedback