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AI in Business Workshop – Strategy, Tools & Transformation

5500 EG

Intermediate

1 Months

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Overview

A hands-on, results-driven program designed for business leaders and professionals eager to harness the power of Artificial Intelligence to transform operations, marketing, HR, finance, and customer experience.

Guided by industry expert Hamed Attwa, this course blends real consulting experience with practical AI applications, empowering participants to integrate, automate, and measure AI impact within their organizations.

Through interactive workshops, real-world case studies, and a capstone project, participants will learn to:

1. Identify high-impact AI opportunities across departments.

2. Automate workflows and optimize business performance using leading tools like ChatGPT, Copilot, Power Automate, and Power BI.

3. Design an AI adoption roadmap aligned with organizational KPIs.

4. Build ethical and responsible AI practices.

By the end of the program, learners will have developed a fully functional AI-driven business case or workflow, ready for implementation within their workplace.

Empower your business with Artificial Intelligence. This practical program helps leaders and professionals integrate AI across operations, marketing, HR, finance, and customer experience.
Led by Hamed Attwa, Digital Transformation & AI Consultant, the course delivers hands-on training on using ChatGPT, Power Automate, Power BI, and Copilot to optimize workflows, enhance decision-making, and drive measurable business results.

Participants will learn to build real AI solutions, design adoption roadmaps, and ensure responsible implementation — turning AI from a concept into a competitive advantage.
It is ideal for:

✔ Executives, Directors, and Business Owners who want to lead AI-driven growth, innovation, and digital transformation.

✔ Managers and Department Heads across Marketing, HR, Finance, Operations, and Customer Experience seeking to apply AI to improve productivity, decision-making, and performance.

✔ Entrepreneurs and Start-up Founders looking to harness AI tools to scale their ventures and enhance competitiveness.

✔ Professionals and Consultants eager to upskill, stay relevant, and position themselves as AI-literate leaders in their industries.

✔ Organizations and Enterprises aiming to build internal AI capabilities, automate processes, and empower teams with future-ready skills.

✔ Graduates and Emerging Leaders preparing for advanced roles in business, technology, and innovation management.

Workshop Agenda:

Session 1: Introduction to AI and Business Integration

✔ Understanding AI, ML, and Generative AI

✔ How digital transformation reshapes industries

✔ Assessing your organization’s AI readiness

Session 2: Creating Business Value through AI

✔ AI for efficiency, cost optimization, and revenue growth

✔ Measuring ROI of AI initiatives

✔ Case study: AI automation in banking and finance

Session 3: AI Tools & Platforms for Business

✔ ChatGPT, Copilot, Power Automate, Zapier, Make.com, Midjourney, DALL·E

✔ Building no-code AI workflows for lead management and marketing automation

Session 4: AI Applications Across Business Functions

✔ Marketing, Sales, HR, Finance, and Customer Experience

✔ Real case studies from FMCG, HR, and service industries

Session 5: Responsible & Ethical AI

✔ Bias, transparency, and governance frameworks

✔ Building ethical AI policies and compliance guidelines

Session 6: Strategic AI Roadmap Development & Capstone Project

✔ Aligning AI initiatives with business KPIs

✔ Designing department-level AI adoption plans

✔ Final project: Present your own AI-driven business case or automation model

By completing this program, participants will:

1. Master Practical AI Tools – Gain hands-on experience using ChatGPT, Copilot, Power Automate, Power BI, and more to automate workflows and enhance productivity.

2. Enhance Business Decision-Making – Learn to use AI insights to improve strategy, forecasting, and performance across all business functions.

3. Drive Measurable Results – Apply AI to reduce costs, optimize operations, and increase revenue through real case-based learning.

4. Lead Digital Transformation – Build the capability to plan, implement, and manage AI initiatives within your organization.

5. Develop Ethical & Responsible AI Practices – Understand compliance frameworks and how to implement transparent, bias-free AI systems.

6. Earn a Recognized Certification – Receive an Andalusia Academy certificate (ACTD Recommended) validating your applied AI competence.