Marketing Masterclass Professional Program

📢 Event Overview (Marketing Expert Tone)

In today’s fast-paced digital world, brands don’t just need online presence — they need strategic visibility, targeted campaigns, and content that converts.
Our Digital Marketing Professional Program is designed to give participants the exact frameworks, tools, and execution skills used by top marketers to build and scale successful digital campaigns.

Across 12 expertly structured sessions, attendees will learn how to craft a data-driven marketing strategy, build tailored customer personas, design high-impact content plans, and activate campaigns across Meta Ads, TikTok, Google Ads, Display, and YouTube.
 

The program blends strategy with hands-on practice, showing you how to:

✔  Build a complete digital marketing plan from scratch

✔  Master audience targeting and segmentation

✔  Create high-performing ad creatives and copy

✔  Optimize budgets, bidding, and campaign performance

✔  Track KPIs and make decisions based on real analytics

Whether you're a marketer aiming to level up, a business owner wanting to grow your brand, or someone entering the digital field, this program gives you the skills, confidence, and practical experience needed to run effective, ROI-driven marketing campaigns.

Prepare to learn, practice, and leave with a complete understanding of what it truly takes to succeed in today’s digital landscape.

Program Topics
 

1. Foundations of Modern Marketing

✔  Core marketing principles

✔  How digital changed consumer behavior

✔  Building a data-driven marketing strategy

2. Developing a Complete Digital Marketing Plan

✔  Market analysis & competitive research

✔  Crafting positioning & value propositions

✔  Setting measurable marketing objectives

3. Content Strategy & Customer Persona Development

✔  Creating detailed customer personas

✔  Mapping customer journeys

✔  Planning content that drives engagement and conversions

4. Digital Marketing Channels Overview

✔  Paid, owned & earned media

✔  Choosing the right channels for your brand

✔  Multi-channel vs. omni-channel strategy

5. Meta Ads: Targeting & Audience Segmentation

✔  Introduction to Facebook & Instagram Ads

✔  Defining custom, lookalike & saved audiences

✔  Segmentation techniques

6. Meta Ads: Budgeting & Bidding Optimization

✔  Budget allocation strategies

✔  Bidding models & optimization

✔  Reducing costs while maximizing results

7. TikTok Advertising Essentials

✔  TikTok ads structure & formats

✔  Creative best practices for short-form video

✔  Targeting & campaign optimization

8. Google Ads Fundamentals

✔  Campaign and ad group structure

✔  Keyword match types

✔  Understanding search intent

9. Keyword Planning & High-Converting Ad Copywriting

✔  Using Google Keyword Planner

✔  Writing compelling ad copy

✔  Improving Quality Score

10. Google Display & YouTube Advertising

✔  Display targeting & placements

✔  YouTube ad types & creative strategy

✔  Setting up brand awareness campaigns

11. Remarketing & Retargeting Strategies

✔  Remarketing audiences

✔  Dynamic remarketing

✔  Re-engaging customers across platforms

12. Analytics, Dashboards & KPI Measurement

✔  Reading Google & Meta dashboards

✔  Key performance indicators

✔  Performance optimization techniques

High Focus Information

✔  A complete, practical roadmap for building and executing digital marketing strategies across multiple platforms.

✔  Hands-on training on Meta Ads, TikTok Ads, Google Search, Display & YouTube advertising.

✔  Real-world application with step-by-step guidance on campaign setup, targeting, budgeting, and optimization.

✔  Advanced audience segmentation techniques to reach the right customers with precision.

✔  Content strategy development based on customer personas and data-driven insights.

✔  Deep dive into keyword planning and writing high-converting ad copy for Google campaigns.

✔  Practical frameworks for remarketing and customer retargeting across digital channels.

✔  Dashboard analysis & KPI measurement, enabling participants to evaluate performance and make smart optimization decisions.

✔  Templates, tools, and best practices used by marketing professionals to manage campaigns efficiently and improve ROI.

✔  End-to-end learning experience empowering participants to plan, launch, and analyze complete digital marketing campaigns for any product or service.

📅 Program Agenda

Session 1: Introduction to Marketing & Digital Strategy

✔  Fundamentals of marketing

✔  Transition from traditional to digital

✔  How to build a complete digital marketing strategy

Session 2: Creating a Digital Marketing Plan

✔  Market analysis & competitive review

✔  Setting objectives

✔  Developing a full marketing plan for a product/service

Session 3: Content Strategy & Customer Personas

✔  Customer persona creation

✔  Customer journey mapping

✔  Building a content strategy that converts

Session 4: Digital Marketing Channels Overview

✔  Paid, owned & earned media

✔  Channel selection frameworks

✔  Multi-channel vs. omni-channel marketing

Session 5: Meta Ads — Targeting & Segmentation

✔  Introduction to Meta Ads Manager

✔  Audience types: custom, lookalike, saved

✔  Segmentation techniques & structures

Session 6: Meta Ads — Budgeting & Bidding

✔  Budget allocation

✔  Bidding strategies

✔  Optimizing cost and performance

Session 7: TikTok Advertising

✔  TikTok ad formats & structure

✔  Creative best practices for short-form video

✔  Targeting and optimization

Session 8: Google Ads Fundamentals

✔  Campaigns, ad groups, and keywords

✔  Match types & search intent

✔  Structuring effective campaigns

Session 9: Google Ads — Keyword Planning & Copywriting

✔  Using Google Keyword Planner

✔  Writing high-performing ads

✔  Improving Quality Score

Session 10: Google Display & YouTube Ads

✔  Display network targeting

✔  YouTube ad formats

✔  Placements & creative strategy

Session 11: Remarketing & Retargeting

✔  Audience retargeting techniques

✔  Dynamic remarketing

✔  Re-engagement strategies across platforms

Session 12: Analytics & KPIs

✔  Reading Meta & Google dashboards

✔  Key campaign metrics

✔  Performance tracking & optimization

Key Details:

Date: 20 Jun - 1 Aug 2026

Format: Onsite

Accreditations: ACTD